In an article published in the HBR’s Working Knowledge, Michael Blanding discusses about some insight when the e-cigarette had an influx in the market. Although the actual plan was to reduce the smoking population, unfortunately it gave rise to other concerns.
According to John A. Quelch “They provide the dubious pleasure of nicotine without all the cancer-inducing toxins associated with tobacco”
“The very fact users could control the amount of nicotine they ingested led to worry that e-cigarettes would cause smokers to take in more nicotine, rather than less. Even more worrisome, e-cigarettes could provide a gateway for young people to start smoking tobacco cigarettes, or even lure ex-smokers back to the habit.”
“How many nicotine addicts is it worth the risk of creating to have one tobacco smoker quit?"
Read the article at http://hbswk.hbs.edu/item/7449.html
No comments:
Post a Comment